Overview
Can you bottle creativity? We think so. A well-crafted brand film can create desire for any brand - to prove this, we applied all our brand building know-how to cultivate a following for a brand of beers that didn’t exist. Yup, we literally invented three bogus Bavarian-inspired beers - Asche Whole Hop, Asche Wiped Wheat, and Asche Lecker Lager. Then created an innovative campaign featuring three brand films about a Make-believe brewery where these fictitious brews originated.