HUMAN BEINGS ARE EMOTIONAL CREATURES, MOVED BY EMOTION.

HUMAN BEINGS ARE EMOTIONAL CREATURES, MOVED BY EMOTION.

We help brands express what's hard to express by revealing the power of emotion, in motion.

We tell stories that move audiences, to move businesses and brands.

We streamline creation and production of video content to enhance potency and efficiency.


No brand becomes beloved by accident.

No brand becomes beloved by accident.

Andrew Wenger from Columbia Business School recently wrote a profile on Reveal.

"Thus Reveal was born - a creative consultancy that turns into a production company. By removing excess briefings, unnecessary hand-offs and shared margins, the Reveal offering is able to create compelling content that better suits today’s budgets and timelines."

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Paul Wales
Co-Founder | Master Storyteller

Paul is a gifted and rare storyteller - both a writer and director - having built some of the most beloved brands in Canada through potent storytelling. Paul is revered for his creative leadership on Tim Hortons - named Brand of the Decade under his watch.

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Bill Moir
Co-Founder | Brand Master

As one of the most celebrated marketers over that past quarter century, Bill led the Tim Hortons brand to iconic status in Canada - investing in audience-centric brand strategy and emotion-led storytelling.

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Chris Hopper
Managing Partner | Strategy Lead

Chris is an accomplished business builder and seasoned Ad Executive who has developed and executed brand strategy for some of the most iconic brands in Canada.

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EMOTION IN MOTION

One streamlined and disciplined creation process.

INTENDED EMOTION

Align on creative intent - how do you want your audience to feel?

CREATION

Craft a selection of storylines and approaches designed to achieve that emotional response.

DIRECTION

Creative Director transitions into our screen Director to bring story to life.

PRODUCTION

Manage the Shoot, Edit and Post stages to optimize continuity and maximize budget.

EMOTION IN MOTION

One streamlined and disciplined creation process.

INTENDED EMOTION

Align on creative intent - how do you want your audience to feel?

CREATION

Craft a selection of storylines and approaches designed to achieve that emotional response.

DIRECTION

Creative Director transitions into our screen Director to bring story to life.

PRODUCTION

Manage the Shoot, Edit and Post stages to optimize continuity and maximize budget.