Downtown Yonge BIA


Digital PSA


We live and work in Toronto, and have witnessed far too many close calls with distracted pedestrians walking into the city’s high traffic roadways. Working in partnership with DYBIA, we created a provocative public awareness campaign urging device-obsessed pedestrians to stay off their phones, and stay safe.

Looking Back

To build awareness, these PSAs were featured on the biggest screen at Canada’s busiest corner - Yonge & Dundas Square. They were also shared through social media platforms, and featured in elevators throughout many corporate buildings located within the city’s core.