When Paul and Bill founded this content creation company five years ago, it was built on a shared core belief that the most potent storytelling is the kind that connects with an audience on an emotional level.
As human beings, we are emotional creatures by nature, each one of us motivated and moved by emotions.
So, as of today, we are changing our name from Upstream to REVEAL Content; a new moniker that better reflects what we do really well. We express what’s hard to express, revealing the power of emotion in all of our work.
After all, people never forget how you make them feel.
So, how do we harness the power of emotion to create captivating and compelling brand campaigns?
Well, we begin every project with our Intended Emotion briefing. Find out how our signature visceral briefing session can set the stage to inspire truly emotive brand stories designed to move your audience in the most meaningful way.